October 2012

More WOW Tips for Retaining Clients

In a previous post, I talked about marketing as two different processes: Retaining Clients and Attracting New Clients. For this article, I am going to keep the focus on retention. Why? Because a satisfied and loyal client is likely to give you more of their business and bring new clients through referrals to friends, neighbors …

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In the Stands or On the Track: Your Business Development Advantage

It’s fall and the height of football season. Our city is crazy about high school football games. Serious rivalries exist. Parents are actively involved attending games and tailgating. It’s just the place to be on Friday nights. One might ask – How does a Friday night football game relate to business development? I enjoy watching …

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