In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will …
The Evolution of Online Marketing for Lawyers: Don’t Get Left Behind Read More »
The big news out of Clio conference (#ClioCloud9) this year was integration and the evolution of the Clio ecosystem, transforming Clio into a platform not just a product. A platform is a structure made up of integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding …
Clio Emerges as a Platform not a Product – ClioCon 2014 Read More »
Lawyers, Why Do You Need an Online Presence? Because you don’t want to be left behind. People no longer reach for the Yellow Pages when they need a lawyer. They rely on friends and the internet. And if they use a friend, they then search the internet to look you up. So if you don’t …
