Month: May 2016

How to Ditch That Unprofessional Email Address

Lawyers, you really do need a professional email address, and it’s not @gmail.com or @yahoo.com. You are in a profession where appearance matters. Advertising your email address on business cards, websites, and LinkedIn profiles with @gmail.com is not professional and sends a message that you do not know how to get your email configured to use the …

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Evolution of Marketing for Lawyers: Don’t Get Left Behind

In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will say they …

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