CPN Blog

The Evolution of Online Marketing for Lawyers: Don’t Get Left Behind

In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will …

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Are you going to be left behind?

Lawyers, Why Do You Need a Online Presence? Because you don’t want to be left behind. People no longer reach for the Yellow Pages when they need a lawyer. They rely on friends and the internet. And if they use a friend, they then search the internet to look you up. So if you don’t …

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One Way to Differentiate Yourself: Create a New Client Packet

You’ve heard and read many times about the importance of communication and managing client expectations to ensure a successful and profitable engagement. The legal business is essentially relationship based and no relationship survives, let alone thrives, without good communication. The clients may care more about the communication/relationship than your ability or the quality of your …

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Tips from ABA TechShow: iPad Apps to Use in Your Litigation Practice

Attending the ABA TechShow is one of my favorite conferences for 4 reasons: The top notch speakers who are experts in their topic; The attendees (solo/small firm lawyers, IT folks and law firm administrators) are all there in collaboration mode to share and learn from each other; The vendors with great products to add efficiency …

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Headed to ABA LegalTech Show

I am sitting on the MegaBus on my way to Chicago for the annual ABA Legal Tech Show, an event I look forward to every year, using my iPad to write this log post. Besides the show, it’s my favorite city to visit (get to squeeze in a visit to see my daughter and her …

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