In a previous post, I talked about marketing as two different processes: Retaining Clients and Attracting New Clients. For this article, I am going to keep the focus on retention. Why? Because a satisfied and loyal client is likely to give you more of their business and bring new clients through referrals to friends, neighbors …
Thought I’d share this cool Infographic. I see 2 things missing – Skype and Linked In. Anyone else? The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate. Check it out – we have become and are a very social community. Via …
History of Social Media – Infographic via CopyBlogger Read More »
In a recent conversation with one of the attorneys about a very needy client, I was reminded of the children’s book called “If You Give a Mouse a Cookie” by Laura Joffe Numeroff. It’s the one where the mouse asks for a cookie, then milk, then a dozen other things which keeps the boy busy …
If You Give a Client a Cookie, They May Come Back for More Read More »
It’s fall and the height of football season. Our city is crazy about high school football games. Serious rivalries exist. Parents are actively involved attending games and tailgating. It’s just the place to be on Friday nights. One might ask – How does a Friday night football game relate to business development? I enjoy watching …
In the Stands or On the Track: Your Business Development Advantage Read More »
Everything you choose to do, or not do, has an impact on marketing your business and your client relationships. Here is a simple way to make a memorable impression every day. Have you listened to you voice mail greeting lately? Listen to it. Then have a friend or co-worker listen. Ask them how they felt …
One simple change to create a WOW factor every day. Read More »
Does your firm have a marketing strategy? If you do, it probably isn’t being carried out. If it is, you’re pretty rare. I am not sure what word or phrase I prefer when talking about marketing but whatever you call it, I have realized you need a strategy in place to help guide your success. …
Attraction vs Retention Marketing – A Two-Part Process Read More »
As a cyclist, I truly understand the importance of a well-balanced wheel for ensuring a successful ride. After completing my recent ride, I thought about the analogy between the smooth bike ride and a successful client engagement. The difference between my smooth rides and not-so-smooth rides can be the condition of the wheels – one …
By Peggy Gruenke, COO Godbey & Associates From a previous post, not only is an informed client a happier client – they also tend to pay on time and keeping on the theme of building great client relationships to build a profitable practice – if a client gets a bill each month and pays each …
Where’s the Money – Keep a Regular Billing Cycle to Keep the Money Coming In Read More »
By Peggy Gruenke, Owner – LawBizCOO A lawyer’s job is more than offering sound advice or making a persuasive argument. An important role for every lawyer seeking to improve their level of profitability is to manage expectations from intake through getting paid at the conclusion: 1. Expectations about service; 2. Expectations about how long it …
Where’s the Money – Managing the Expectation to Get Paid Read More »
The other day I was working on billing, accounts receivable and collections and I noticed a pattern which shed some light on our cash flow and receivables. I was able to identify 3 types of clients and how they pay their invoices. Type 1 – The client, who paid an original retainer which has now …
Where’s the Money – Another Perspective on the Importance of Communication Read More »
