CPN Blog

Five Pitfalls Law Firms Fall Into With Their Financials

November 2020 – Adapted by Peggy Gruenke – Originally Published in Attorney at Work As an attorney, you’ve built up your skillset with years of education and training. Clients rely on you to protect some of their most sensitive information. It only stands to reason that with this trust comes a higher standard of accountability …

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Collection Realization Rates the Clio Way: Have you looked at yours lately

By: Peggy Gruenke, Owner CPN Legal The financial health of your law firm—or any business—is ultimately dependent on three components: 1. Get the work: This means selling your product – yes, you are a salesperson disguised as a lawyer. 2. Do the work: The lawyering part of your job. 3. Get paid for the work: …

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Evolution of Marketing for Lawyers: Don’t Get Left Behind

In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will say they …

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