The Evolution of Online Marketing for Lawyers: Don’t Get Left Behind

Written by Peggy Gruenke on September 28, 2014

In 1886, Reuben H. Donnelley created the first official Yellow Pages directory, which grew into the advertising giant of the last generation that lawyers have been part of for years. Ask your niece/nephew about the Yellow Pages and see what reaction you get: the 10-year-old won’t even know what it is and the 20-year-old will […]

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Clio Emerges as a Platform not a Product – ClioCon 2014

Written by Peggy Gruenke on September 24, 2014

The big news out of Clio conference (#ClioCloud9) this year was integration and the evolution of the Clio ecosystem, transforming Clio into a platform not just a product. A platform is a structure made up of integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding […]

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Are you going to be left behind?

Written by Peggy Gruenke on September 13, 2014

Lawyers, Why Do You Need an Online Presence? Because you don’t want to be left behind. People no longer reach for the Yellow Pages when they need a lawyer. They rely on friends and the internet. And if they use a friend, they then search the internet to look you up. So if you don’t […]

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Lawyers: Managing Your Online Presence and Directories

Written by Peggy Gruenke on July 31, 2013

One of the wonderful things about the internet and social media is that it’s a great way to create and build an online presence without the investment of a lot of money. It can be time consuming but managing your time can be much less expensive than managing a marketing budget. A powerful tool for […]

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If You’re Going to be on LinkedIn, First Impressions Matter

Written by Peggy Gruenke on July 17, 2013

I frequently get asked by attorneys and other professionals about the importance of having a LinkedIn profile. I have finally come up with a simple and concise way to explain the need for creating a robust LinkedIn profile. Here it is: If you have a LinkedIn profile, think of it as a first impression or […]

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One Way to Differentiate Yourself: Create a New Client Packet

Written by Peggy Gruenke on April 29, 2013

You’ve heard and read many times about the importance of communication and managing client expectations to ensure a successful and profitable engagement. The legal business is essentially relationship based and no relationship survives, let alone thrives, without good communication. The clients may care more about the communication/relationship than your ability or the quality of your […]

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More Favorite Products from 2013 ABA TechShow

Written by Peggy Gruenke on April 19, 2013

While I’m still digesting all the great new products, there were a few vendors making announcements about new products, features and integrations. So here is a summary of some of their announcements. And then there’s the ever popular LegalTypist– home to the SuperPass for TechShow. Plan on going to 2014 TechShow and save $150 with […]

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A Sampling of My Favorite Products from 2013 ABA TechShow

Written by Peggy Gruenke on April 18, 2013

Here is a summary of my favorite vendors and products from ABA TechShow 2013. I hope next year I can get a few Cincinnati attorneys to attend with me. Mark your calendars – March 27th – 29th. It would be such a pleasure showing you around the TechShow. While reading through my list of Top […]

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Tips from ABA TechShow: iPad Apps to Use in Your Litigation Practice

Written by Peggy Gruenke on April 14, 2013

Attending the ABA TechShow is one of my favorite conferences for 4 reasons: The top notch speakers who are experts in their topic; The attendees (solo/small firm lawyers, IT folks and law firm administrators) are all there in collaboration mode to share and learn from each other; The vendors with great products to add efficiency […]

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Headed to ABA LegalTech Show

Written by Peggy Gruenke on April 3, 2013

I am sitting on the MegaBus on my way to Chicago for the annual ABA Legal Tech Show, an event I look forward to every year, using my iPad to write this log post. Besides the show, it’s my favorite city to visit (get to squeeze in a visit to see my daughter and her […]

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